Dayve Hawk, a New Jersey based one man band, is the first signing through Normal Music Ltd. Having previously recorded under the monikers of Memory Cassette and Weird Tapes, his most recent album ‘Seek Magic’ came out under the guise of Memory Tapes.

The sound is nostalgic both aesthetically and emotionally — so there is little surprise when comparisons drift to outfits such as Cocteau Twins, My Bloody Valentine, New Order and Boards Of Canada. More established pop references come through as well with echoes of classic Motown and girl groups on this album of delightfully addictive pop, positioned on the difficult-cum-enviable dividing line between the indie underground and mainstream recognition.

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