The Afternoons

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The Afternoons


Friends bonded by a love of 60s pop, early Roxy Music and curry, the Afternoons formed in 1999. A Radio 1 session led to their first single, A Change in Season, being chosen as one of the NME’s singles of the week in August 2000 (“A black and white film of a song; it hurts so good.”). The band subsequently released a clutch of singles on Cardiff indie FFVinyl, as well as the 2001 album The Days We Found in the Sun (“The most fully formed low-key debut album since Belle and Sebastian’s Tigermilk” — Metro). Also in 2001, after a Time Out preview of a London show, the Afternoons signed with Tokyo-based Excellent Records, who have subsequently released all their albums in Japan.

In September 2003 the band’s second album, My Lost City, was described in a four star Drowned in Sound review as “a skyward-gazing celebration of love… skewed and insanely catchy.” National monthlies Bang and Uncut also awarded the album four stars.

The following summer saw the release of the Fading Fast e.p., the title track of which was sung by Sub Pop’s Rosie Thomas. In June 2005 the third Afternoons album, Rocket Summer, marked a more direct, poppier direction for the band, its influences including American guitar groups such as the Breeders and the Drop Nineteens as well as the FM pop of Bryan Wilson and Big Star. The album was well received world-wide, particularly so in the USA and in Spain. In 2007 Madrid indie label Rock Indiana released Baby, You Know the Deal; a selection of the Afternoons’ second and third albums.

2008’s Sweet Action (its title cemented by the discovery that it is also the name of a German pornographic magazine for women) was the band’s most successful record yet. Both its singles (Don’t Turn Back and High Summer Lovers) won Single of the Week on Radio 2’s Radcliffe and Maconie show. Nicky Wire (a supporter since Rocket Summer) invited the Afternoons to support the Manic Street Preachers at Newport Centre in August 2008, and James Dean Bradfield, in dedicating Design For Life to the band added, “We think the Afternoons are brilliant. Go and buy their album — it’s f*****g mega!”