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FLY RECORDS was established as a British independent record label in 1970 by independent music publisher David Platz.  The label was originally based in the offices of ESSEX MUSIC (Dumbarton House, 68 Oxford Street, London W1) and is currently based at The Roundhouse in Camden, London in the offices of BUCKS MUSIC GROUP and managed by David’s son, Simon Platz.

Fly’s hits included ‘Ride A White Swan’, ‘Jeepster’, ‘Get It On (Bang A Gong)’ & ‘Hot Love’ (T. Rex); and ‘He’s Gonna Step On You’, ‘Tokoloshe Man’ (John Kongos); ‘A Whiter Shade of Pale’  (Procol Harum); John Williams (‘Cavatina’ Theme from the film ‘The Deer Hunter’).

 

Nigel Haines - Malcolm Jones - Arthur Gorson - D Platz

(From L to R: Nigel Haines / Malcolm Jones / Arthur Gorson / David Platz)

 

FLY.STORY

Since the early 1960s David Platz had set up a number of production companies* in association with record producer partners, signing artists who would record singles and albums with a specific record producer. 

The production companies would then license the artist recordings to record labels; DECCA (DERAM); EMI (REGAL ZONOPHONE, HARVEST, PARLOPHONE) and PHILIPS (FONTANA). 

Artists included Procol Harum, The Move, Beverley (Martyn), Tyrannosaurus Rex, Joe Cocker, Michael Chapman amongst others.  Their producers included Denny Cordell. Tony Visconti, Gus Dudgeon, Jimmy Miller and Don Paul and their hits included ‘A Whiter Shade Of Pale’; ‘Homburg’ (Procol Harum); ‘I Can Hear The Grass Grow’, ‘Flowers In The Rain’, ‘Blackberry Way’ (The Move); ‘With A Little Help From My Friends (Joe Cocker)  and ‘One Inch Rock’ (Tyrannosaurus Rex). 

In 1970 Platz decided the time was right to set up an independent record label named Fly Records – as it was the cobbled together on-the-fly. 

Fly launched in October 1970 and its first release was the T. Rex debut single ‘Ride A White Swan’ which peaked at number 2 in the UK singles chart and catapulted Marc Bolan to Pop stardom. T Rex’s Fly album ‘Electric Warrior’ became both Bolan’s and the label’s first UK number one album and remains an all-time classic album.

Instant pop success did not temper the intended eclectic nature of the label. Bonzo front man Vivian Stanshall, proto-punk band Third World War, John ‘He’s Gonna Step On You’ Kongos, chanteuse/actress Georgia Brown, TV theme composer John ‘Onedin Line’ Keating, singer/songwriter Richard Henry and classical guitarist John Williams were all signed to the label which remained notable as the then home of T. Rex. Sprinkled amongst new releases were re-issues that had previously been released on the Deram, Regal Zonophone, Harvest etc labels.

 


 

 


In May 1972 Marc Bolan decided to start his own record label and Fly Records was incorporated into a new label, CUBE RECORDS. Cube released new albums and singles from new artists Joan Armatrading, Harvey Andrews, Jimmy Helms, Angel and The Jets alongside re-issues of records previously released on either FLY or other licensed labels (Budgie, Michael Chapman & Third World War). In 1976 amidst the changing musical landscape Cube set up a new label called The Electric Record Company label for it’s new roster (artists included Marsha Hunt, Rupert Hine, Quantum Jump, Gordon Giltrap and Al Matthews) whilst Cube Records remained specifically for back catalogue releases. With Electric’s defined image and label identity new artists who either didn’t fit the Electric brand or chose not to be part of the label still were licensed for release on other labels, such as The Pirates (Warner Brothers) and Rocky Burnette (EMI America). Electric’s hits included ‘Lone Ranger’ (Quantum Jump) and ‘Heartsong’ (Gordon Giltrap) both of which benefitted from exposure as theme songs for popular television programmes. In 1988 David Platz transferred the recording masters, with the exception of T. Rex and Joe Cocker’s recordings, to his own company Onward Music Limited ( administered by Bucks Music Group). Another new decade and another change in the musical landscape. Utilising the label most revered by record buyers and music lovers David re-launched Fly with his son Simon and focussed on a new generation of artists and ‘tie-in’ projects predominantly television themes and celebrities. Catalogue releases during this period were licensed out to the emergent catalogue labels who were digging through unreleased tapes and filling compact discs chock full of rarities and alternate versions of well-known tracks.

 

Fly releases regularly on digital platforms – where deeper archive treasures now get a spotlight, and irregularly on physical formats both on the Fly Records labels as well as under license to selected labels.

 

To hear and buy our releases go to our Releases page.  Click an artist name and you’ll find links to various formats.

 

Fly Records is managed by Onward Music Limited and administered by Bucks Music Group.

*Production companies included Straight Ahead Productions; Tuesday Productions; Tarantula Productions; Hummingbird Productions; One Way Productions; Noeland Productions and 77 Productions.